The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the premium segment worldwide. With BMW, MINI and Rolls-Royce, the BMW Group owns three of the best-known premium brands in the automotive industry, and holds a strong market position in the premium segment of the motorcycle business.
Sustainability is an integral part of the Group’s business model and plays a vital role in ensuring its viability going forward. Informing stakeholders about the BMW Group’s business performance in a single integrated report has the objective to provide a clear insight into the BMW Group, making its activities transparent, accountable and measurable for readers.
Read the case study in full and find out more about the BMW Group’s motivations, approach and success in achieving its purpose with integrated thinking.
The <IR> Business Network’s Integrated Thinking & Strategy Group series of case studies examine how integrated thinking has been embedded within international organizations from diverse sectors. The interviews conducted with key stakeholders identifies each organization’s motivations, how integrated thinking has helped shape and deploy the organization’s strategy, and what the benefits have been.